Raghu Vasu serves as Senior Vice President of Digital Transformation & Analytics at U.S. Bank. In the role, he is spearheading the Digital Marketing Transformation for the Bank that serves ~21M customers across Banking, Mortgage, Home Equity, Wealth, Auto, Merchant Acquiring, Corporate & Commercial Banking and Investments businesses (B2B and B2C). In a career spanning 20 years, he has lead product, marketing, and digital roles for consumer businesses at JP Morgan Chase, Barclays and United Airlines. He is passionate about the leveraging data and technology to drive business outcomes across the customer life cycle including Acquisition, Engagement, Deepening and Loyalty.

Raghu has taken an active sponsorship role in the recent years to promote the hiring and growth of diverse talent within the organization. He also serves on the board of JobsFirstNYC, an organization that serves to find solutions for 300,000 young adults who are not engaged in education or employment in the New York City.

 

Raghu earned an MBA from Kellogg School of Management, Masters in Industrial Engineering from Virginia Tech and Bachelor’s in Mechanical Engineering at Bharathiar University.