Rick Cadotte brings a practical lens to the evolving role of AI in marketing. With deep experience scaling consumer brands across Amazon, DTC, and retail, he focuses on using automation and AI not just to optimize performance, but to enhance customer connection and drive sustainable growth. Rick has led teams through the integration of AI-driven personalization, funnel testing, and content systems—always balancing data and efficiency with brand storytelling and human insight. His work sits at the intersection of performance marketing, lifecycle strategy, and sustainable growth at scale.