Sarp Tuncay is the eCommerce Marketing Lead at Ferrero U.S., overseeing retail media and omnichannel growth for Kinder brands across major retailers. He partners closely with sales, shopper marketing, and agency teams to design full-funnel programs that balance brand building with performance outcomes. His work spans customer acquisition, NTB growth, and incrementality measurement across Amazon, Walmart, Target, and Kroger. A frequent commentator on retail media trends, Sarp focuses on practical playbooks, data-driven decisioning, and cross-functional governance to scale profitable growth.

Any views and opinions expressed are my own and do not necessarily reflect those of Ferrero.