Alexia Palau is the Global VP, Commerce Media at SharkNinja, leading the company’s commerce strategy across Retail Media, Amazon, and DTC — bridging brand demand generation with lower-funnel activation across an international, multi-category portfolio. She has led full-funnel growth, strategy, planning, operations and innovation for multi-business model Tech, Electronics and Retail organizations (DTC, B2B, Subscription…) ranging from $50M to $20BN and up to 45 markets. With automation experience grounded in MarTech solutions for some of the largest retailers in the UK 15+ years ago, she has led global and local omni-channel Performance Marketing teams across acquisition and retention for Sony PlayStation, Decathlon and RS Group, and served as a Growth Advisor to MasterClass.